{"title":"Eyes are the Story","description":"\u003cp\u003e\u003cspan\u003eDiscover Eyes Are The Story, an innovative beauty range developed with eye health in mind. From mascara, eyeliner and eyeshadow to gentle cleansers and nourishing skincare, these eye-conscious formulations are designed for sensitive eyes, dry eye sufferers and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEnjoy beautiful makeup without compromising on eye comfort. Shop online with NZ-wide delivery or click and collect from Illume Eye Care in Ponsonby.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"eye-proof-mascara-trio-set","title":"Eyes Are The Story Mascara Trio | Mascara for Sensitive Eyes","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful lashes, with your eyes in mind.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLove wearing mascara but struggle with dry, sensitive or easily irritated eyes?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEyes Are The Story Eye Proof Mascara Trio\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings together beautiful lash definition and thoughtful eye care. Developed with eye health professionals, this high-performance, ophthalmologist-tested mascara is designed for sensitive eyes, dry eye sufferers and contact lens wearers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts rich Intense Noir pigment, creamy texture and specially designed anti-clumping brush create naturally defined, lifted lashes with buildable volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut what makes this mascara particularly different is its innovative packaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstead of one full-sized mascara, each set contains \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ethree 3g mini mascaras\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, encouraging you to replace your mascara regularly and reduce the contamination associated with repeatedly using the same wand over several months.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEye-friendly beauty doesn't have to mean compromising on performance.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesigned for sensitive eyes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – developed with eye comfort and the delicate ocular surface in mind.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eIdeal for dry eye sufferers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a thoughtful option for people who find conventional mascaras uncomfortable.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eContact lens friendly\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – designed for people who wear contact lenses.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFlake-resistant formula\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps minimise loose mascara particles that may irritate the eye.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBeautiful definition and volume\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – rich black pigment creates natural-looking, lifted lashes with buildable intensity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNon-waterproof\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – designed for easier removal without excessive rubbing or harsh makeup removers.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFragrance-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – avoids added fragrance, a potential irritant for sensitive eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBetter mascara hygiene\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – three mini tubes encourage monthly replacement rather than prolonged use of one mascara.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e3 × Eyes Are The Story Eye Proof Mascara (3g each)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach mini mascara provides approximately one month of use once opened, giving you a convenient three-month mascara supply.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe smaller tubes are intentionally designed to encourage good makeup hygiene, helping reduce the build-up of bacteria that can occur through repeated use of mascara wands.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eStart with clean, completely dry eyelashes. If you wear contact lenses, insert them before applying mascara.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply one light coat from the base of the lashes towards the tips for natural definition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdd a second light coat for more volume and separation.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eKeep mascara away from the waterline and inner eyelid margin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemove gently each evening using an eye-friendly cleanser.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReplace each opened mini mascara after 30 days, even if some product remains.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIllume's tip:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e If you use lubricating eye drops, apply these before your makeup and allow any excess moisture to clear. Applying mascara primarily to the upper lashes can also help minimise smudging and product migration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's In – and What's Out?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Eyes Are The Story Mascara combines carefully selected cosmetic ingredients to create smooth application, rich pigment and comfortable wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKey formulation features:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVitamin E (Tocopheryl Acetate)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – an antioxidant commonly used to support formula stability and conditioning.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCarnauba Wax and Beeswax\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – help create structure, definition and volume.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRich black iron oxide pigments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – provide deep black colour and lash definition.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCreamy, flexible texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – supports smooth application with minimal clumping.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFormulated without:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAdded fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eParabens\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePhthalates\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGluten\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGMOs\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eThe mascara is intentionally non-waterproof to support easier removal and reduce the need for vigorous rubbing of delicate eyelids and eyelashes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eIngredients\u003c\/h4\u003e\n\u003cp\u003e1,2-Hexanediol, Acrylates\/Ethylhexyl Acrylate Copolymer, Aminomethyl Propanediol, Beeswax (Cera Alba\/Cire D'Abeille), Caprylyl Glycol, Cetearyl Alcohol, Cetyl Palmitate, Copernicia Cerifera (Carnauba) Wax (Cera Carnauba\/Cire De Carnauba), Dimethicone, Disodium Phosphate, Ethylhexylglycerin, Glyceryl Rosinate, Glyceryl Stearate, Hydroxyethylcellulose, Iron Oxides (Ci 77499), Laureth-21, Microcrystalline Wax, Nylon-66, Paraffin, Pentylene Glycol, Polysorbate 60, Sodium Phosphate, Stearyl Stearate, Titanium Dioxide (Ci 77891,) Tocopheryl Acetate, Vp\/Eicosene Copolymer, Water (Aqua\/Eau).\u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Illume Recommends It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eIllume Eye Care, our advanced dry eye clinic in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we regularly see patients who experience discomfort when wearing eye makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor people with dry eye disease, meibomian gland dysfunction (MGD), blepharitis or contact lens discomfort, cosmetic selection and application habits can make a difference to everyday eye comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe love the Eyes Are The Story Mascara Trio because it combines three things we value:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThoughtful formulation.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Designed with sensitive eyes and the ocular surface in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ePractical eye hygiene.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Smaller tubes encourage regular mascara replacement to help reduce contamination.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful results.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e A high-performance mascara that doesn't ask you to compromise on appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe believe that looking after your eyes shouldn't mean giving up the makeup you love.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eFrequently Asked Questions\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWhat is the best mascara for sensitive eyes?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eLook for a mascara developed for sensitive eyes, preferably ophthalmologist-tested, fragrance-free, and easy to remove without excessive rubbing. The Eyes Are The Story Mascara Trio is designed with these considerations in mind, making it a useful option for people who struggle with conventional mascara.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I wear mascara if I have dry eye disease?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMany people with dry eye disease can still enjoy mascara. Choosing an eye-conscious formula, avoiding the waterline and removing makeup thoroughly each evening can help reduce irritation. However, cosmetics cannot treat underlying dry eye disease, and individual tolerance varies.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs Eyes Are The Story Mascara suitable for contact lens wearers?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes. This mascara is designed with contact lens wearers in mind. Always insert contact lenses before applying mascara and remove your lenses before cleansing your eye makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy does the mascara come in three smaller tubes?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eMascara wands can accumulate bacteria through repeated use. The three-mini format encourages replacement every 30 days, helping support good eye makeup hygiene while keeping each mascara fresh.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs the mascara waterproof?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eNo. Eyes Are The Story Mascara is intentionally non-waterproof to make removal easier and minimise unnecessary rubbing around the delicate eye area.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eNot Sure Which Eye Makeup Is Right for You?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003ePersistent irritation, watery eyes or discomfort when wearing mascara can sometimes be associated with underlying \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry eye disease, blepharitis or meibomian gland dysfunction (MGD)\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt Illume Eye Care, our advanced dry eye clinic in Auckland, we offer comprehensive dry eye assessments to identify the cause of your symptoms and recommend personalised treatment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/collections\/make-up-cosmetics\" target=\"_blank\" title=\"Eye Friendly Make Up New Zealand | Eyes are th Story | Twenty Twenty Beauty\" rel=\"noopener\"\u003eShop eye-friendly makeup online throughout New Zealand\u003c\/a\u003e, or \u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/pages\/book-now\" title=\"Dry Eye Assessment Auckland | Ponsonby \"\u003ebook a dry eye assessment\u003c\/a\u003e with our optometrists in Ponsonby, Auckland.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBeautiful makeup, with your eyes in mind.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eyes are the Story","offers":[{"title":"Default Title","offer_id":47199631802619,"sku":"","price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8714\/9307\/files\/eyes_are_the_story_mascara.jpg?v=1758947174"},{"product_id":"eye-proof-liquid-liner-0-6ml","title":"ÈYES ARE THE STORY Precision Liquid Liner (0.6ml)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautifully defined eyes, with eye health in mind.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLove the look of liquid eyeliner but struggle with sensitive, dry or easily irritated eyes?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Precision Liquid Eyeliner combines intense black pigment, effortless precision and an eye-conscious formulation, so you can enjoy beautifully defined eyes without unnecessary compromise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped with eye-care expertise and tested for use around sensitive eyes, this high-performance liquid liner is designed for people with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry eyes, sensitive eyes and contact lenses\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe smooth, quick-setting formula glides comfortably across the eyelid without dragging delicate skin. Its precision felt-tip applicator makes it easy to create everything from a subtle, everyday line to a dramatic winged look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd unlike many long-wear liquid eyeliners, it's intentionally \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003enon-waterproof\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, allowing for gentler removal with less rubbing around the delicate eye area.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesigned for sensitive eyes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – developed with eye-care expertise and tested for use around dry, sensitive and contact lens-wearing eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmooth, precision application\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – fine felt-tip applicator allows effortless control without pulling on delicate eyelid skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRich black pigment\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – delivers beautifully defined colour, from subtle everyday looks to dramatic eyeliner.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eQuick-setting formula\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – designed to stay in place and minimise flaking.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eContains hyaluronic acid\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a moisture-binding ingredient included in the formulation.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle removal\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – intentionally non-waterproof to avoid unnecessary rubbing and harsh removal routines.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eOphthalmology and dermatology tested\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – developed with eye comfort and skin compatibility in mind.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVegan formulation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – free from fragrance, parabens, phthalates, gluten and GMOs.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Precision Liquid Eyeliner is a great option for anyone looking for a high-performance eyeliner, particularly those who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHave sensitive or easily irritated eyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience dry eye symptoms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear contact lenses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrefer fragrance-free eye makeup\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWant a precision liquid eyeliner that's easy to apply and remove\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAre looking for eye-friendly cosmetics that don't compromise on performance\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEye-friendly doesn't mean compromising on beautiful makeup.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e It means choosing products thoughtfully formulated with the delicate eye area in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes This Eyeliner Different?\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eDeveloped with Eye Health in Mind\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eConventional eye makeup can sometimes contribute to irritation, particularly when products flake, migrate towards the ocular surface or require vigorous rubbing to remove.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY takes a different approach, combining cosmetic performance with formulation decisions informed by ocular surface health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts carefully selected ingredients, quick-setting formula and precise application help minimise unnecessary contact with the eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eHyaluronic Acid\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eHyaluronic acid is a moisture-binding ingredient widely used in both skincare and ocular surface products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this eyeliner, it is included as part of a formulation developed with sensitive eyes in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eNon-Waterproof for Gentler Removal\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eWaterproof eyeliners often require oil-based cleansers or more extensive rubbing to remove.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Precision Liquid Eyeliner is intentionally non-waterproof, allowing for a gentler makeup removal routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is particularly relevant for people with dry eye disease, blepharitis or sensitive eyelids, where minimising unnecessary friction and irritation can be helpful.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Apply\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eStart with clean, completely dry eyelids.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUsing the pointed felt tip, apply small, controlled strokes along the external upper lash line.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor a fine, natural look, use the pointed tip to create a delicate line.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor a bolder look or winged eyeliner, outline the desired shape and use the flatter side of the applicator to build definition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow the eyeliner to set before touching your eyelids.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor your eye health, avoid applying eyeliner to the waterline or tightlining.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Applying makeup inside the lash line can interfere with the openings of the meibomian glands, which produce the oils essential for a healthy tear film.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3\u003e\u003cspan\u003eEye Makeup Hygiene Tips\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eApply eyeliner only to the external lash line.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemove makeup thoroughly before sleeping.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNever share eyeliner with others.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNever add water or saliva to the product.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReplace every 1–3 months after opening to support good makeup hygiene.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid application during active eye infections or significant eyelid inflammation.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAqua, CI 77266 [Nano], Acrylates\/Ethylhexyl Acrylate Copolymer, Polyester-5, PVP, Propanediol, Butylene Glycol, 1,2-Hexanediol, Aminomethyl Propanediol, Caprylyl Glycol, Ethylhexylglycerin, Hyaluronic Acid, Laureth-21, Laureth-4, Leuconostoc\/Radish Root Ferment Filtrate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFree from:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Fragrance, parabens, phthalates, gluten and GMOs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease refer to your product packaging for the most up-to-date ingredient information.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Love ÈYES ARE THE STORY at Illume Eye Care\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt Illume Eye Care, we believe you shouldn't have to choose between beautiful makeup and healthy eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eadvanced dry eye clinic in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we regularly see patients whose eye makeup and skincare routines can influence their ocular surface comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor people with dry eye disease, meibomian gland dysfunction (MGD), blepharitis or sensitive eyes, selecting appropriate cosmetics and practising good makeup hygiene can make a real difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat's why we stock carefully selected eye-friendly cosmetics, including ÈYES ARE THE STORY.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe particularly appreciate this liquid liner's combination of precision, comfortable application and easy removal. It's a thoughtful choice for people who love wearing eye makeup but want to be more mindful of their eye health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNot sure which cosmetics are right for your eyes?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Our optometrists can help identify whether your current makeup and skincare products may be contributing to irritation or dry eye symptoms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShop ÈYES ARE THE STORY online with delivery throughout New Zealand, or Click \u0026amp; Collect from our Ponsonby clinic.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eyes are the Story","offers":[{"title":"Default Title","offer_id":47299135799547,"sku":null,"price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8714\/9307\/files\/56.png?v=1751275041"},{"product_id":"eyes-are-the-story-gentle-gel-cleanser","title":"ÈYES ARE THE STORY Gentle Gel Cleanser (125ml)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful skin starts with gentle cleansing — especially around your eyes.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFinding a facial cleanser that leaves your skin feeling fresh and clean without irritating, sensitive eyes can be surprisingly difficult.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Gentle Gel Cleanser is a premium, bio-botanical facial cleanser developed with eye-care expertise to gently remove daily impurities, excess oil and residue while respecting the delicate skin around your eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eolive leaf extract, resveratrol, fenugreek seed extract and glycerin\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this refreshing gel cleanser combines effective everyday cleansing with ingredients selected for their skin-conditioning and antioxidant properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike some facial cleansers that can leave skin feeling tight or stripped, ÈYES ARE THE STORY is designed to cleanse without unnecessarily compromising the skin's protective barrier.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esensitive skin, sensitive eyes, dry eye sufferers and contact lens wearers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e looking for a more considered skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle daily cleansing\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – removes dirt, excess oil and everyday impurities without harsh scrubbing.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDeveloped with eye-care expertise\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – created with the delicate eye area and sensitive eyes in mind.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSuitable for sensitive skin and eyelids\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – designed for use on the face and closed eyelids.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports skin hydration\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – contains glycerin, a humectant that helps attract and retain moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAntioxidant-rich botanicals\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – olive leaf, resveratrol and fenugreek extracts provide skin-conditioning benefits.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFragrance-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – without added fragrance or synthetic dyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – thoughtfully formulated without parabens, phthalates or gluten.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMorning and evening use\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – an easy addition to your daily skincare routine.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Gentle Gel Cleanser is a great choice for anyone who wants an effective yet gentle facial cleanser, particularly those who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHave sensitive or easily irritated eyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience dry eye disease or ocular surface discomfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear contact lenses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHave dry, delicate or sensitive eyelid skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrefer fragrance-free facial skincare\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWant a cleanser suitable for both the face and external eyelids\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAre looking for skincare developed with eye health in mind\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEye-friendly skincare doesn't mean compromising on performance.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e It means choosing products that respect the delicate area around your eyes while delivering the cleansing and skincare benefits you expect.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eInside the Formula: Key Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eOlive Leaf Extract\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eRich in naturally occurring polyphenols and antioxidants, olive leaf extract is included for its skin-conditioning properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eResveratrol\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA plant-derived polyphenol valued in skincare for its antioxidant properties. In this cleanser, resveratrol is included in a fermented botanical complex.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eFenugreek Seed Extract\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA botanical ingredient containing naturally occurring antioxidants and other plant compounds, selected to complement the cleanser's skin-conditioning formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA well-established humectant that attracts moisture to the skin, helping maintain hydration and reduce the feeling of dryness after cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eWet your face and eyelids with lukewarm water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eApply \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e2–3 pumps\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e of cleansing gel to damp skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently massage across the face and closed eyelids using your fingertips, avoiding excessive rubbing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRinse thoroughly with lukewarm water.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePat dry with a clean, soft towel.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eUse morning and evening as part of your regular skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e This is a facial and external eyelid cleanser, not a dedicated eye makeup remover. Remove eye makeup with an appropriate remover first, then use the cleanser to complete your routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid direct contact with the eyes. If the product gets into your eyes, rinse thoroughly with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWater (Aqua\/Eau), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Pichia\/Resveratrol Ferment Extract, Glycerin, Coco-Glucoside, Lauryl Glucoside, Sodium Benzoate, Citric Acid, Potassium Sorbate, Polyquaternium-10, Olea Europaea (Olive) Leaf Extract, Trigonella Foenum-Graecum Seed Extract, Gluconolactone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFree from:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Added fragrance, synthetic dyes, parabens, phthalates and gluten.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNote: Contains fenugreek seed extract. If you have a known peanut or chickpea allergy, seek advice before use because fenugreek may cross-react in some individuals.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease check your product packaging for the most current ingredient information.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Love ÈYES ARE THE STORY at Illume Eye Care\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt Illume Eye Care, we know that the products you use on your face and around your eyes can influence eyelid comfort and ocular surface health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eadvanced dry eye clinic in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we regularly see people whose skincare and makeup routines may contribute to irritation, particularly when dry eye disease, blepharitis or sensitive eyelids are involved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe love that ÈYES ARE THE STORY Gentle Gel Cleanser brings together high-quality skincare and a formulation developed with eye-care expertise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's a thoughtful choice for people looking to simplify their cleansing routine while being more mindful of the delicate eye area.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eComplete your eye-friendly skincare routine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Pair with \u003c\/span\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/products\/eyes-are-the-story-radiance-serum-30ml\"\u003e\u003cspan\u003eÈYES ARE THE STORY Radiance Serum\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for lightweight hydration and skin radiance after cleansing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNot sure whether your skincare products are contributing to eye irritation?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Our optometrists can assess your eyelids, tear film and ocular surface to help you identify potential triggers and choose appropriate products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShop online with delivery throughout New Zealand, or Click \u0026amp; Collect from our Ponsonby clinic.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eyes are the Story","offers":[{"title":"Default Title","offer_id":47299136356603,"sku":null,"price":80.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8714\/9307\/files\/30.png?v=1751256508"},{"product_id":"eyes-are-the-story-the-story-shades-eyeshadow-palette","title":"ÈYES ARE THE STORY – The Story Shades Eyeshadow Palette","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful colour. Effortless definition. Eye health in mind.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLove wearing eyeshadow but struggle with sensitive, dry or easily irritated eyes?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY The Story Shades Eyeshadow Palette brings together six beautifully curated, velvety matte shades with a high-performance formula developed with eye-care expertise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned specifically with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esensitive eyes, dry eyes and contact lens wearers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e in mind, this versatile eyeshadow palette delivers rich, blendable colour while helping minimise the loose powder and fallout that can contribute to eye irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom soft, everyday neutrals to dramatic, smoky definition, each shade blends effortlessly and can also be used as a soft eyeliner.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInfused with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eresveratrol, caffeine, olive fruit oil and botanical extracts\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, the formula combines premium cosmetic performance with ingredients selected for the delicate eyelid environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBecause beautiful makeup and healthy eyes should go hand in hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDesigned for sensitive eyes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – developed with eye-care professionals and tested for use around sensitive, dry and contact lens-wearing eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSix versatile matte shades\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a curated collection of flattering neutrals and deeper tones for everyday or evening makeup.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRich, blendable pigments\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – smooth application and buildable colour without a heavy or chalky finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eReduced eyeshadow fallout\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – formulated to improve powder adherence and minimise loose particles migrating towards the eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEyeshadow and eyeliner in one\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – use the shades across your eyelids or apply along the external lash line for soft definition.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBotanical ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – contains resveratrol, caffeine, olive fruit oil and plant extracts.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTalc-free and fragrance-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – avoids several ingredients some people prefer to exclude from their eye makeup.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – thoughtfully developed without compromising on cosmetic performance.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eSix Beautifully Curated Shades\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe Story Shades palette contains six versatile matte colours that can be layered, blended and combined to create your perfect look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eNude Seen\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a soft, neutral base for effortless everyday colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eStory Arc\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a light, brightening shade for highlighting and dimension.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePlot Twist\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a deeper neutral for creating definition and depth.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSultry\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a rich, sophisticated tone for a more dramatic look.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eClimax\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a bold, deep shade for striking smoky eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFilm Noir\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – a dark, defining shade, ideal for soft eyeliner or added intensity.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eWhether you prefer subtle daytime definition or a more dramatic evening look, this palette offers endless ways to create beautiful eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat Makes This Eyeshadow Different?\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eDesigned with Sensitive Eyes in Mind\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eTraditional powder eyeshadows can sometimes shed loose particles during application or throughout the day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor people with dry eye disease, contact lenses or sensitive eyes, these particles can contribute to irritation or discomfort if they reach the ocular surface.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Story Shades is formulated to improve powder adherence and minimise fallout, helping reduce the likelihood of eyeshadow particles migrating towards the eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eTalc-Free Matte Formula\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eUnlike many conventional powder eyeshadows, The Story Shades is formulated without talc.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts finely blended matte pigments provide smooth, buildable colour without relying on loose glitter particles to achieve a dramatic look.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eAntioxidant-Rich Botanical Ingredients\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe formula contains a combination of resveratrol, caffeine, olive fruit oil and botanical extracts selected for their skin-conditioning and antioxidant properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese ingredients complement the palette's focus on thoughtful formulation for the delicate eyelid area.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY The Story Shades is a beautiful option for anyone who loves premium eye makeup, particularly those who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eHave sensitive or easily irritated eyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience dry eye symptoms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear contact lenses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrefer matte eyeshadows over glittery or highly shimmery finishes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWant a talc-free, fragrance-free eyeshadow palette\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAre looking for eye-friendly cosmetics without compromising on colour or performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWant a versatile palette that can be used for both eyeshadow and eyeliner\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eEye-friendly makeup doesn't mean giving up the products or looks you love.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e It's about choosing formulations designed with the delicate eye area in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eInside the Formula: Key Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eResveratrol\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA plant-derived polyphenol known for its antioxidant properties. In skincare and cosmetics, resveratrol is included to help support the skin against oxidative stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCaffeine\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eCommonly used in eye-area skincare formulations, caffeine has antioxidant properties and is valued for its potential to temporarily reduce the appearance of puffiness.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eOlive Fruit Oil\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eAn emollient containing fatty acids that helps soften and condition the delicate eyelid skin while supporting smooth application.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eBotanical Extracts\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe formula also contains cornflower, fenugreek seed, yarrow, passionflower and other botanical extracts selected for their skin-conditioning properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese ingredients are part of the cosmetic formulation and should not be considered treatments for dry eye disease or eyelid inflammation.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Apply\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor a Natural Everyday Look\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eSweep Nude Seen across the eyelid as a soft neutral base.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlend Plot Twist into the outer corner to create gentle definition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply Story Arc below the eyebrow arch or towards the inner corner for a subtle highlight.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFor a More Dramatic Look\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\u003cspan\u003eApply a neutral base shade across the eyelid.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuild depth through the crease and outer corner using Sultry or Climax.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUse Film Noir along the external upper lash line for added definition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBlend carefully for a smooth, smoky finish.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eAs an Eyeliner\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApply your preferred darker shade along the external lash line using a clean, fine-tipped or angled makeup brush.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAvoid applying eyeshadow directly to the waterline or inside the lash line, where it may interfere with the meibomian glands that produce the natural oils in your tear film.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eEye Makeup Hygiene Tips\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eGood makeup hygiene is particularly important for people with dry eye disease, blepharitis or contact lenses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAlways apply eyeshadow with clean brushes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eInsert contact lenses before applying eye makeup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid applying powder directly to the waterline.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eRemove all makeup thoroughly before bed using a gentle eye makeup remover.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid sharing eyeshadow palettes or brushes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClean your brushes regularly, ideally weekly.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eReplace your palette approximately every 6–12 months, depending on use and hygiene.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAvoid wearing eye makeup during an active eye infection or significant eyelid inflammation.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eShadow Base (All Shades):\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCaffeine, Coco-Caprylate\/Caprate, Olea Europaea (Olive) Fruit Oil, Resveratrol, Polyglyceryl-2 Triisostearate, Centaurea Cyanus Flower Extract, Trigonella Foenum-Graecum Seed Extract, Achillea Millefolium Flower\/Leaf\/Stem Extract, Ascophyllum Nodosum Extract, Passiflora Edulis Fruit Extract, Tilia Cordata Flower Extract, Triethoxycaprylylsilane, Caprylyl Glycol, Caprylic\/Capric Triglyceride, Kaolin, Zinc Stearate, 1,2-Hexanediol, Lauroyl Lysine, Mica.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIndividual shades contain varying mineral pigments, including iron oxides, titanium dioxide, manganese violet and ultramarines.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFormulated without:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Talc, fragrance, parabens, phthalates, phenoxyethanol, gluten and GMOs.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eVegan and cruelty-free.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContains fenugreek seed extract. People with known peanut or chickpea allergies should be aware of potential cross-reactivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePlease refer to your product packaging for the most current ingredient information.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Love ÈYES ARE THE STORY at Illume Eye Care\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt Illume Eye Care, we believe you shouldn't have to choose between beautiful makeup and healthy eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eadvanced dry eye clinic in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we regularly see patients whose cosmetics and makeup habits may contribute to ocular surface irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor people with dry eye disease, meibomian gland dysfunction (MGD), blepharitis or contact lens discomfort, the type of makeup used and how it's applied and removed can make a real difference.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe love The Story Shades because it combines the features you'd expect from a beautiful premium eyeshadow palette — versatile colours, smooth application and rich pigmentation — with a formulation developed specifically with eye comfort in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe particularly appreciate the matte finish and attention to minimising powder fallout, making it a thoughtful choice for people who want to continue enjoying eye makeup while being mindful of their ocular surface health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eComplete your eye-friendly makeup routine\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePair with \u003c\/span\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/collections\/make-up-cosmetics\"\u003e\u003cspan\u003eÈYES ARE THE STORY Precision Liquid Eyeliner\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e or \u003c\/span\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/collections\/make-up-cosmetics\"\u003e\u003cspan\u003eMascara Trio\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e for beautiful, defined eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNot sure which eye cosmetics are right for you?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur optometrists can help identify whether your skincare and makeup routine may be contributing to dry eye symptoms or irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShop ÈYES ARE THE STORY online with delivery throughout New Zealand, or choose Click \u0026amp; Collect from our Ponsonby clinic in Auckland.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eyes are the Story","offers":[{"title":"Default Title","offer_id":47299499622651,"sku":"","price":99.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8714\/9307\/files\/53.png?v=1751274731"},{"product_id":"eyes-are-the-story-radiance-serum-30ml","title":"ÈYES ARE THE STORY Radiance Serum (30ml)","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRadiant, hydrated skin — with the delicate eye area in mind.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour skin deserves effective skincare, and your eyes deserve thoughtful formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Radiance Serum is a luxurious, lightweight facial and eye-area serum designed to replenish hydration, improve the appearance of dull or tired skin and support a smoother, more radiant complexion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDeveloped with eye-care expertise, this bio-botanical serum combines \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehyaluronic acid, resveratrol, olive leaf extract and nourishing plant-derived ingredients\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e to deliver skincare benefits while respecting the delicate skin around your eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts silky, fast-absorbing formula makes it ideal for everyday use, particularly for people with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esensitive skin, dry eyelids, sensitive eyes or contact lenses\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e who want high-performance skincare without unnecessary compromise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUse on the face, eyelids and surrounding skin as part of your morning and evening skincare routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy You'll Love It\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDeep hydration\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – hyaluronic acid and glycerin help attract and retain moisture for softer, plumper-looking skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eBrighter, more radiant complexion\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps improve the appearance of dull, dehydrated and tired-looking skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eDelicate eye-area care\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – developed for use around sensitive eyes and on external eyelid skin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eAntioxidant-rich formulation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – contains resveratrol and olive leaf extract to complement its skin-conditioning benefits.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports the skin barrier\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – helps maintain skin hydration and softness.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eLightweight, silky texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – absorbs easily without a heavy or greasy finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003ePerfect under makeup\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – can be used before eye makeup or daily SPF.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEye-conscious formulation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – developed with eye-care professionals and tested for use around sensitive eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eVegan and cruelty-free\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e – free from added fragrance, parabens, phthalates and synthetic dyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is It For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eÈYES ARE THE STORY Radiance Serum is ideal for people who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eWant to improve skin hydration and radiance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eExperience dry or dehydrated skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHave dry or flaky eyelid skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAre concerned about dullness and the appearance of fine dehydration lines\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHave sensitive eyes or skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWear contact lenses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePrefer skincare without added fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWant a single lightweight serum suitable for both face and eye-area care\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA serum that cares for your skin while keeping eye comfort in mind.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eInside the Formula: Key Ingredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eHyaluronic Acid (Sodium Hyaluronate)\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eHyaluronic acid is a well-established humectant capable of attracting and retaining water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn skincare, it helps maintain hydration and temporarily plump the appearance of dehydrated skin, reducing the visibility of fine dehydration lines.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eResveratrol\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eResveratrol is a plant-derived polyphenol known for its antioxidant properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn skincare formulations, it helps support the skin against oxidative stress and is commonly used in products targeting dullness and visible signs of ageing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eOlive Leaf Extract\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eNaturally rich in polyphenols, olive leaf extract is included for its antioxidant and skin-conditioning properties.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eGlycerin\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA highly effective humectant that helps maintain moisture in the skin, improving softness and reducing the feeling of tightness associated with dehydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCamelina Seed Oil\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA plant-derived oil rich in fatty acids, included to condition the skin and support a smooth, supple feel.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eHow to Use\u003c\/span\u003e\u003c\/h2\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cspan\u003eCleanse your skin thoroughly, ideally with \u003c\/span\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/products\/eyes-are-the-story-gentle-gel-cleanser\"\u003e\u003cspan\u003eÈYES ARE THE STORY Gentle Gel Cleanser\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eApply 1–2 pumps of Radiance Serum to clean skin.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGently massage over your face and around the eye area using light fingertip movements.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFor dry eyelid skin, gently dab a small amount onto the external eyelids, avoiding the eyes themselves.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAllow the serum to absorb before applying moisturiser, SPF or makeup.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eUse morning and evening.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Suitable for use around the eyes and on external eyelid skin, but not directly inside the eyes. Avoid contact with the ocular surface. If the serum enters your eye, rinse thoroughly with water.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eIngredients\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eWater (Aqua\/Eau), Glycerin, Xanthan Gum, Glyceryl Caprylate, Aloe Barbadensis Leaf Juice Powder, Cellulose Acetate Butyrate, Vegetable Oil, Sclerotium Gum, Lecithin, Pullulan, Tricaprylin, Resveratrol, Olea Europaea (Olive) Leaf Extract, Trigonella Foenum-Graecum Seed Extract, Caprylhydroxamic Acid, Camelina Sativa Seed Oil, Benzotriazolyl Dodecyl P-Cresol, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Silica, Sodium Hyaluronate, Citric Acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFree from:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Added fragrance, parabens, phthalates, synthetic dyes and gluten.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContains fenugreek seed extract, which may cause reactions in people with peanut or chickpea allergies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlways refer to the product packaging for the most current ingredient information.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Love ÈYES ARE THE STORY at Illume Eye Care\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt Illume Eye Care, we believe good skincare and good eye health should work together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs an \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eadvanced dry eye clinic in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we regularly discuss skincare, cosmetics and the delicate eyelid environment with our patients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe skin surrounding our eyes is particularly thin and vulnerable to dryness and irritation. While the right skincare products cannot treat dry eye disease itself, choosing appropriate formulations can help support skin comfort and minimise avoidable irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe love ÈYES ARE THE STORY Radiance Serum because it offers the skincare benefits people want — \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehydration, radiance and a lightweight, elegant texture\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e — in a formulation developed with eye health in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's a beautiful addition to an eye-conscious skincare routine, whether you experience sensitive eyes or simply want to be more thoughtful about the products you use around them.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eComplete your routine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Start with \u003c\/span\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/products\/eyes-are-the-story-gentle-gel-cleanser\"\u003e\u003cspan\u003eÈYES ARE THE STORY Gentle Gel Cleanser\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, followed by Radiance Serum for daily hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eStruggling with irritated eyes or eyelids?\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Our optometrists can help identify whether dry eye disease, eyelid inflammation, skincare sensitivity or other factors are contributing to your symptoms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eShop online with delivery throughout New Zealand, or Click \u0026amp; Collect from our Ponsonby clinic.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eyes are the Story","offers":[{"title":"Default Title","offer_id":47652654547195,"sku":null,"price":135.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8714\/9307\/files\/WebsiteProduct.png?v=1761720027"},{"product_id":"eyes-are-the-story-essentials-bundle","title":"Eyes Are The Story Essentials Bundle | Eye-Friendly Makeup","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful makeup, with your eyes in mind.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLove wearing eye makeup, but struggle with dry, sensitive, watery or easily irritated eyes?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou shouldn't have to choose between beautiful makeup and comfortable eyes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eEye-Friendly Makeup Essentials Bundle\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e brings together three carefully selected products from Eyes Are The Story, a beauty brand developed with eye health and the delicate ocular surface in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing mascara, eyeliner and eyeshadow, this collection makes it easier to enjoy everyday eye makeup while being mindful of eye comfort, particularly if you experience \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry eye symptoms, sensitive eyelids or wear contact lenses\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCurated by the optometrists at \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eIllume Eye Care, Auckland's advanced dry eye clinic\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this is eye-conscious beauty without compromising on performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included?\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eEyes Are The Story Eye Proof Mascara Trio\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBeautifully defined lashes, with eye hygiene in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ophthalmologist-tested mascara delivers definition and volume with a smooth, non-flaking formula designed for sensitive eyes. \u003c\/span\u003e\u003cspan\u003eThe innovative trio of smaller mascaras encourages regular replacement, helping reduce the build-up of contamination associated with prolonged use of the same mascara wand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy we love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDesigned for sensitive and dry eyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for contact lens wearers.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth application with defined, natural-looking lashes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-flaking formula to help minimise loose makeup particles around the eyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThree smaller mascaras encourage better makeup hygiene.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eEyes Are The Story Precision Liquid Eyeliner\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePrecise definition with a gentle approach to the lash line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis ophthalmologist- and dermatologist-tested liquid eyeliner combines rich black pigment with a smooth, easy-to-apply formula. \u003c\/span\u003e\u003cspan\u003eContaining hyaluronic acid and designed without fragrance, the non-waterproof formula allows for easier removal without excessive rubbing of delicate eyelid skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy we love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eDeveloped with sensitive eyes in mind.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContains hyaluronic acid.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFine precision tip for effortless definition.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNon-waterproof formula for gentler makeup removal.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for contact lens wearers.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e\u003cspan\u003eEyes Are The Story Story Shades Eyeshadow Palette\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eBeautiful, wearable colour inspired by eye science.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis versatile six-shade palette offers a combination of everyday neutrals and deeper shades for added definition. \u003c\/span\u003e\u003cspan\u003eThe smooth, blendable formula includes ingredients such as resveratrol, olive leaf extract and caffeine, and is formulated without talc or added fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWhy we love it:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eSix versatile shades for everyday or evening makeup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth, blendable colour.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTalc-free and fragrance-free formula.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIncludes antioxidant-rich botanical ingredients.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigned with the delicate eyelid area in mind.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Choose Eye-Friendly Makeup?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eThe products we apply around our eyes can influence how comfortable our eyes feel, particularly for people with dry eye disease, blepharitis, meibomian gland dysfunction (MGD) or contact lens-related discomfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCertain cosmetic ingredients, loose particles, application techniques and removal habits may contribute to irritation or interfere with the natural tear film.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eChoosing thoughtfully formulated eye makeup is one way to support a more eye-conscious beauty routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThis bundle is ideal for:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePeople with sensitive or easily irritated eyes.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContact lens wearers looking for eye-conscious cosmetics.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eThose who experience dry eyes or watery eyes when wearing makeup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnyone looking for ophthalmologist-tested eye makeup.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePeople who prefer fragrance-free eye cosmetics.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMakeup lovers who value both beauty and eye health.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eOur Optometrists' Tips for Healthier Eye Makeup Habits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eEven with thoughtfully formulated products, good makeup hygiene is important.\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eKeep eyeliner off the waterline.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Applying makeup directly along the inner eyelid margin can obstruct meibomian gland openings and interfere with the tear film.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eReplace mascara regularly.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Avoid keeping the same mascara for months, particularly if you have sensitive eyes or recurrent eyelid inflammation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eApply makeup after inserting contact lenses.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Always wash your hands first, and remove contact lenses before taking off your makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eRemove eye makeup every evening.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Choose a gentle cleanser and avoid excessive rubbing of the eyelids.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNever share eye makeup.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Sharing applicators can transfer bacteria and increase the risk of infection or irritation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eWhy We Choose Eyes Are The Story at Illume\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eAt \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eIllume Eye Care in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, we see firsthand how dry eye disease, eyelid inflammation and contact lens discomfort can affect everyday activities, including wearing makeup.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe believe you should be able to enjoy cosmetics while making informed choices about your eye health. \u003c\/span\u003e\u003cspan\u003eThat's why we carefully select eye-conscious beauty products, including the Eyes Are The Story collection, to complement our clinical approach to ocular surface care.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur goal is to help you look after your eyes without giving up the things you enjoy.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch2\u003e\u003cspan\u003eExperiencing Dry, Sensitive or Irritated Eyes?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eIf makeup regularly leaves your eyes feeling uncomfortable, there may be more going on than sensitivity to individual cosmetic products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eConditions such as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edry eye disease, meibomian gland dysfunction (MGD), blepharitis and ocular rosacea\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e can contribute to irritation and reduced makeup tolerance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt Illume Eye Care, our \u003c\/span\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/pages\/book-now\" title=\"Dry Eye Assessment Auckland | Blepharitis, MGD, Dry Eye\"\u003e\u003cstrong\u003e\u003cspan\u003eadvanced dry eye clinic in Ponsonby, Auckland\u003c\/span\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003cspan\u003e, we use specialised diagnostic technology to assess the tear film, eyelids and meibomian glands, helping identify the underlying cause of your symptoms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eNot sure which eye makeup is right for you?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.illumeeyecare.co.nz\/collections\/make-up-cosmetics\" title=\"Eye Friendly Make Up New Zealand\"\u003eShop our optometrist-selected eye-friendly cosmetics online\u003c\/a\u003e throughout New Zealand, or book a comprehensive dry eye assessment with our Auckland optometrists for personalised advice.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eFAQ about Make Up and Dry Eyes\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan\u003eWhat makeup is best for sensitive or dry eyes?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003ePeople \u003c\/span\u003e\u003cspan\u003ewith \u003c\/span\u003e\u003cspan\u003esensitive \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003edry \u003c\/span\u003e\u003cspan\u003eeyes \u003c\/span\u003e\u003cspan\u003emay \u003c\/span\u003e\u003cspan\u003ebenefit \u003c\/span\u003e\u003cspan\u003efrom \u003c\/span\u003e\u003cspan\u003echoosing \u003c\/span\u003e\u003cspan\u003eeye \u003c\/span\u003e\u003cspan\u003emakeup \u003c\/span\u003e\u003cspan\u003eformulated \u003c\/span\u003e\u003cspan\u003ewithout \u003c\/span\u003e\u003cspan\u003efragrance, \u003c\/span\u003e\u003cspan\u003eminimising \u003c\/span\u003e\u003cspan\u003eloose \u003c\/span\u003e\u003cspan\u003eparticles, \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eselecting \u003c\/span\u003e\u003cspan\u003eproducts \u003c\/span\u003e\u003cspan\u003ethat \u003c\/span\u003e\u003cspan\u003ecan \u003c\/span\u003e\u003cspan\u003ebe \u003c\/span\u003e\u003cspan\u003eremoved \u003c\/span\u003e\u003cspan\u003ewithout \u003c\/span\u003e\u003cspan\u003eexcessive \u003c\/span\u003e\u003cspan\u003erubbing. \u003c\/span\u003e\u003cspan\u003eEyes \u003c\/span\u003e\u003cspan\u003eAre \u003c\/span\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eStory \u003c\/span\u003e\u003cspan\u003eoffers \u003c\/span\u003e\u003cspan\u003eeye-conscious \u003c\/span\u003e\u003cspan\u003emascara, \u003c\/span\u003e\u003cspan\u003eeyeliner \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeyeshadow \u003c\/span\u003e\u003cspan\u003edesigned \u003c\/span\u003e\u003cspan\u003ewith \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003edelicate \u003c\/span\u003e\u003cspan\u003eeye \u003c\/span\u003e\u003cspan\u003earea \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003emind.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eCan I wear eye makeup if I have meibomian gland dysfunction (MGD)?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eYes, \u003c\/span\u003e\u003cspan\u003emany \u003c\/span\u003e\u003cspan\u003epeople \u003c\/span\u003e\u003cspan\u003ewith \u003c\/span\u003e\u003cspan\u003eMGD \u003c\/span\u003e\u003cspan\u003ecan \u003c\/span\u003e\u003cspan\u003econtinue \u003c\/span\u003e\u003cspan\u003ewearing \u003c\/span\u003e\u003cspan\u003emakeup, \u003c\/span\u003e\u003cspan\u003ebut \u003c\/span\u003e\u003cspan\u003eapplication \u003c\/span\u003e\u003cspan\u003etechnique \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eeyelid \u003c\/span\u003e\u003cspan\u003ehygiene \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003eimportant. \u003c\/span\u003e\u003cspan\u003eAvoid \u003c\/span\u003e\u003cspan\u003eapplying \u003c\/span\u003e\u003cspan\u003eeyeliner \u003c\/span\u003e\u003cspan\u003eto \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003ewaterline, \u003c\/span\u003e\u003cspan\u003eremove \u003c\/span\u003e\u003cspan\u003ecosmetics \u003c\/span\u003e\u003cspan\u003ethoroughly \u003c\/span\u003e\u003cspan\u003eeach \u003c\/span\u003e\u003cspan\u003eevening, \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eseek \u003c\/span\u003e\u003cspan\u003eprofessional \u003c\/span\u003e\u003cspan\u003eadvice \u003c\/span\u003e\u003cspan\u003eif \u003c\/span\u003e\u003cspan\u003eirritation \u003c\/span\u003e\u003cspan\u003epersists.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eIs this makeup suitable for contact lens wearers?\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eEyes \u003c\/span\u003e\u003cspan\u003eAre \u003c\/span\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan\u003eStory \u003c\/span\u003e\u003cspan\u003erange \u003c\/span\u003e\u003cspan\u003eis \u003c\/span\u003e\u003cspan\u003edeveloped \u003c\/span\u003e\u003cspan\u003ewith \u003c\/span\u003e\u003cspan\u003econtact \u003c\/span\u003e\u003cspan\u003elens \u003c\/span\u003e\u003cspan\u003ewearers \u003c\/span\u003e\u003cspan\u003ein \u003c\/span\u003e\u003cspan\u003emind. \u003c\/span\u003e\u003cspan\u003eInsert \u003c\/span\u003e\u003cspan\u003elenses \u003c\/span\u003e\u003cspan\u003ebefore \u003c\/span\u003e\u003cspan\u003eapplying \u003c\/span\u003e\u003cspan\u003emakeup \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eremove \u003c\/span\u003e\u003cspan\u003ethem \u003c\/span\u003e\u003cspan\u003ebefore \u003c\/span\u003e\u003cspan\u003ecleansing. \u003c\/span\u003e\u003cspan\u003eIf \u003c\/span\u003e\u003cspan\u003econtact \u003c\/span\u003e\u003cspan\u003elenses \u003c\/span\u003e\u003cspan\u003eregularly \u003c\/span\u003e\u003cspan\u003ebecome \u003c\/span\u003e\u003cspan\u003euncomfortable, \u003c\/span\u003e\u003cspan\u003ean \u003c\/span\u003e\u003cspan\u003eassessment \u003c\/span\u003e\u003cspan\u003emay \u003c\/span\u003e\u003cspan\u003ehelp \u003c\/span\u003e\u003cspan\u003eidentify \u003c\/span\u003e\u003cspan\u003edry \u003c\/span\u003e\u003cspan\u003eeye \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003eother \u003c\/span\u003e\u003cspan\u003econtributing \u003c\/span\u003e\u003cspan\u003efactors.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eCan eye makeup cause dry eye symptoms?\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSome \u003c\/span\u003e\u003cspan\u003ecosmetics \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eapplication \u003c\/span\u003e\u003cspan\u003ehabits \u003c\/span\u003e\u003cspan\u003ecan \u003c\/span\u003e\u003cspan\u003econtribute \u003c\/span\u003e\u003cspan\u003eto \u003c\/span\u003e\u003cspan\u003eirritation \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003eworsen \u003c\/span\u003e\u003cspan\u003eexisting \u003c\/span\u003e\u003cspan\u003edry \u003c\/span\u003e\u003cspan\u003eeye \u003c\/span\u003e\u003cspan\u003esymptoms. \u003c\/span\u003e\u003cspan\u003eIf \u003c\/span\u003e\u003cspan\u003eyour \u003c\/span\u003e\u003cspan\u003eeyes \u003c\/span\u003e\u003cspan\u003eare \u003c\/span\u003e\u003cspan\u003efrequently \u003c\/span\u003e\u003cspan\u003ered, \u003c\/span\u003e\u003cspan\u003ewatery, \u003c\/span\u003e\u003cspan\u003egritty \u003c\/span\u003e\u003cspan\u003eor \u003c\/span\u003e\u003cspan\u003euncomfortable \u003c\/span\u003e\u003cspan\u003eafter \u003c\/span\u003e\u003cspan\u003ewearing \u003c\/span\u003e\u003cspan\u003emakeup, \u003c\/span\u003e\u003cspan\u003ea \u003c\/span\u003e\u003cspan\u003edry \u003c\/span\u003e\u003cspan\u003eeye \u003c\/span\u003e\u003cspan\u003eassessment \u003c\/span\u003e\u003cspan\u003ecan \u003c\/span\u003e\u003cspan\u003ehelp \u003c\/span\u003e\u003cspan\u003eidentify \u003c\/span\u003e\u003cspan\u003ethe \u003c\/span\u003e\u003cspan\u003eunderlying \u003c\/span\u003e\u003cspan\u003ecause.\u003c\/span\u003e\u003c\/p\u003e","brand":"Eyes are the Story","offers":[{"title":"Default Title","offer_id":48895242797307,"sku":null,"price":240.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/8714\/9307\/files\/Eyes_are_the_Story.webp?v=1779789502"}],"url":"https:\/\/www.illumeeyecare.co.nz\/collections\/eyes-are-the-story.oembed","provider":"Illume Eye Care","version":"1.0","type":"link"}